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Are you leveraging data to understand the dynamics of your business?
Is data driving your business strategy and decisions?
Are you using your marketing budget efficiently? Are you optimizing your impact?
Do you really know your consumers? Do you engage them in a meaningful way?
Are you leveraging your data to boost your business performance?
Our Data
 
" We convert data into real and actionable intelligence "
Our Data
 
We convert data into real and actionable intelligence
Who We Are
 
In 2010, Mediatrac pivoted its business to Data Analytics from a media monitoring company

Mediatrac leveraged Big Data technology and analytics expertise development since its establishment in 2003 which was validated through implementation with strategic clients.
Mediatrac's linguistic and geodemographic combined with client’s data yielded analytics solutions for business impacts.

Our vision:
we at Mediatrac believe human should not be bogged down by tedious matters. By reimagining analytics, we envision the creation of intelligent machines that will allow humans to focus on solving the world’s toughest problems.




Team Members

Regi Wahyu
Imron Zuhri
Founder & CTO
Regi Wahyu
Regi Wahyu
Co-Founder & CEO
Regi Wahyu
Tom Malik
COO
Regi Wahyu
Apsara Herman
CSO
Regi Wahyu
Mohammad Sjahrial
Director



Advisors

Regi Wahyu
Tjahjono Soerjodibroto
Regi Wahyu
Toto Sugiri
Regi Wahyu
Julianto Sidarto
Who We Are
 



In 2010, Mediatrac pivoted its business to Data Analytics from a media monitoring company

Mediatrac leveraged Big Data technology and analytics expertise development since its establishment in 2003 which was validated through implementation with strategic clients.
Mediatrac's linguistic and geodemographic combined with client’s data yielded analytics solutions for business impacts.

Our vision:
we at Mediatrac believe human should not be bogged down by tedious matters. By reimagining analytics, we envision the creation of intelligent machines that will allow humans to focus on solving the world’s toughest problems.



Team Members

Imron Zuhri
Founder & CTO

Imron is the founder and currently the Chief Technical Director at Mediatrac. He is responsible for herding the pack of nerds, the data scientist, and data engineers in the company.

Aside from big data analytics company, together with his wife, he also established the only democratic school-of-art for high school level in Indonesia, Erudio School of Art.

He has wide interest in math, physics, astronomy, movies, music, photography and literature, but first and foremost he has this obsession towards understanding human behavior, perhaps to compensate his lack of social interaction.

Regi Wahyu
Co-Founder & CEO

Regi is the driver of the whole business in Mediatrac as CEO.

He has proven track record as professional in area of Business Development. He successfully developed a start-up business, turned around the “mature-declining” organization and managed growth strategies across the Asia Pacific Region. He had worked for Development Dimension International (DDI), General Electric (GE) and Dupont Company.

Tired with Corporation life, he begin his entrepreneurial journey by developing a joint venture business on digital marketing (Isobar) and out of home planning and buying (Posterscope). He then sold both entities to Dentsu Aegis Network and use the earn-out money to re-invest in Mediatrac business in order to grow as the first "Owner Operator Big Data Analytics" Company in Indonesia.

His vision that one day Indonesian are able to develop a disruptive Innovation and Technology for improving life of its community, society and country. He drove Mediatrac as Big Data Analytics company to be able to contribute to the acceleration process of innovation and technology creation and adoption in Indonesia.

Tom Malik
COO

Tom is our Chief Operating Officer, he is responsible for smooth operation of the company and contribute to the development of the organization’s strategic goals.

Tom has extensive experience in multinational and national companies holding various senior positions in public relations, stakeholder management, marketing in the Communications, Mining, Property, and Engineering fields. His previous experience includes COO of SITTI, a digital contextual advertising agency, Country Director at Burston Marsteller, and various senior positions at Newmont, Rio Tinto and Rajawali Corporation.

Tom received his Masters of Engineering in Civil Engineering from Cornell University. He currently also serves as Partner at Mind Code Indonesia, a non-traditional consumer behavior research and strategic positioning company. Tom also serves as Treasurer for the Indonesia Business Links (IBL), a not-for-profit foundation promoting corporate social responsibility and business ethics. In a nutshell, Tom is a well rounded marketing and operations professional, while also maintaining his reputation in Jakarta society.

Apsara Herman
CSO

Apsara is currently the Chief Strategy Officer of Mediatrac and always strive to deliver the most impactful strategy to clients.

Apsara has strong international experience working abroad, along with many years of quality experience in both consultant and client side. She had over 17 years quality experience in a variety of challenging Senior Strategic Marketing, Market Research, Branding & Communication and General Commercial Management. Her previous exposure was at Holcim Indonesia, a major cement company as VP Marketing. Her passion is education, business analysis and client servicing.

Apsara obtainned her bachelor degree from University of Indonesia and her MBA from INSEAD, France.

Mohammad Sjahrial
Director

Sjahrial is the Finance, GA and Legal Director of Mediatrac.

In addition to his current leadership in Mediatrac, he also holds Director position in PT Ki Kunci Komunikasi, a PR company and is an active counsellor at Erudio School of Art. He is the foundation to rely on when doing business expansion, because he designs back-office strategies of Mediatrac, and able to transform cost-center department into profit-center one. His experience in handling any kind of people is powered with his deep psychology background.

He acquired his psychology degree from Suffolk University in Boston, Massachusetts USA.

His passion is in Psychology, social, education issue, human interaction and technology.




Advisors

Tjahjono Soerjodibroto

Tjahjono Soerjodibroto is currently Commisioner for Mediatrac and also sits as a member of the Board Commissioner of PT Nusa Konstruksi Enjiniring Tbk, a listed Indonesian construction company.

His career started with IBM Indonesia in 1976 and he later joined PT Indosat in 1981 where he reached the position as the President Director. He brought Indosat as the first Indonesian state owned telecommunications company listed on the New York Stock Exchange and the Jakarta Stock Exchange in 1994. After Indosat, he joined various business entities and became Partner in Ernst & Young Indonesia until 2005, when he was appointed as the Independent Commissioner for PT Exelcomindo Pratama until 2008. He was also active in KADIN Indonesia, where he served as the Head of Corporate Governance Committee.

He is highly experienced in corporate restructuring and telecommunications industry and is well respected in the international business community. He was appointed as the Executive Director of PPM-Manajemen Institute in Jakarta in 2006-2011 and just finished his assignment as the National Director of World Vision Indonesia, an international humanitarian organization in November 2014.

He received his Electronics Engineering degree from Bandung Institute of Technology, Indonesia and his MBA degree in international business from University of Southern California, USA.

Toto Sugiri

Toto Sugiri is advisor at Mediatrac to accelerate it’s business through IT enablement. He is also an active IT advisor to several companies.

Toto is the Chairman of PT. DCI, the first 4th tier data center in Indonesia since 2012 and also Chairman of PT. IndoInternet – a major internet service provider also known as Indonet - since 2011.

Toto is a giant in the Indonesian technology world and was Founder and Chairman of PT. Sigma Cipta Caraka for 21 years before he sold it to Telkom Indonesia in 2007. His education and past experiences have allowed him to become a strong IT leader who transfers his knowledge to his subordinates and maintains strong leadership skills. His peers have endorsed him as a visionary leader in Information Technology and his business analysis among others.

Toto attended the RWTH Aachen University in Germany and graduated with a degree in Informatics Technology.

Julianto Sidarto

Julianto Sidarto is a true consultant at heart who is currently helping Mediatrac achieve its full potential.

Prior to his current journey, he was Managing Director for Accenture Indonesia. Julianto demonstrates perseverance and determination to climb his way as a consultant to senior manager until even holding the Country Managing Director position for 10 years. He started his journey since 1988 as a Consultant to Senior Manager, became an Associate Partner, became a Partner and eventually held the position as a Country Managing Director. His last position at Accenture was a Managing Director of Operations.

He graduated with a Masters of Science at John Hopkins University and MBA from UCLA, USA.

Products & Services
 
Data As A Service
We can help you enhance and enrich the value of your data by combining it with our set of consumer, POI, media, and area administration data using our API.
Technology Partners
We offer a series of qualified Big Data Analytics Infrastructure, platform, analytics and visualization tools from multiple brands to enable end-to-end solution.
Data Integration Platform
Integrate and connect all silo data within your organization in a meaningful way to create a totally elevated value of your enterprise data
Analytics and Technology Service
We provide analytical-based service to ensure appropriate project scoping with sound business case, and hence the Impact using technology.
Products & Services
 



Data as a Services

Validate, cleanse, enrich your data to extract and enhance value of your data in purpose of get actionable insight to create a significant benefit for your business

Technology Platform

Acquiring essential data, inspect data quality, enrich data and integrating various data of yours to create a competitive business advantage.

Analytic Service

Provide analytical-based consultancy service to ensure appropriate project scoping with sound business case, hence the impact.

Big Data Analytic Tools

We offer a series of qualified Big Data Analytics Tools from multiple brands to enable end-to-end solution.

Our Clients
 
Our Partners
 
As Featured In
 

Our Client

Our Partner

As Featured In

News
 
Lima pemanfaatan teknologi Big Data di Indonesia
Tech in Asia berkesempatan menghadiri Big Data Week Indonesia, konferensi tahunan mengenai teknologi dan pemanfaatan Big Data. Bagi yang belum akrab dengan istilah tersebut, Big Data merupakan kumpulan data berukuran sangat besar yang kemudian akan dianalisa atau diolah lagi untuk keperluan tertentu seperti membuat keputusan (decision making), prediksi, dan lainnya.
Mediatrac Gelar Big Data Week 2015
Gaung Big Data dan Analytics semakin terdengar di kalangan pemasar. Keberadaannya dinilai semakin menunjang efektivitas pemasaran. Untuk mengakomodir pengetahuan yang lebih komprehensif tentang Big Data, segera digelar Big Data Week 2015. Konferensi yang akan diselenggarakan pada Maret mendatang ini merupakan persembahan dari Mediatrac yang bekerjasama dengan Telkom Indonesia.
Thomas Davenport Bicara Mengenai Ekosistem Big Data Indonesia
Teknologi Big Data Analytics dewasa ini sedang menjadi perbincangan hangat di Indonesia. Dengan memanfaatkan teknologi tersebut, informasi yang dihasilkan dari mengolah data-data yang ada dapat dijadikan bahan rujukan dalam mengambil kebijakan dan strategi ke depan. Tapi, pertanyaannya adalah siapa saja yang berperan dalam mengembangkan ekosistem Big Data Analytics ini? Kami berbincang dengan President’s Distinguished Professor in Information Technology and Management at Babson College Thomas Hayes Davenport untuk meminta pendapatnya mengenai hal ini.
Bangun Awareness, Mediatrac Gelar Konferensi Big Data
Dilatarbelakangi dengan istilah Big Data yang semakin populer untuk memecahkan berbagai persoalan, Mediatrac menggelar konferensi Big Data International bertajuk Big Data Week 2015; Big data; Big Ideas: Building Competitive Edge Through Data Driven Strategies. Imron Zuhri, CTO Mediatrac, mengharapkan lewat acara ini, para peserta dapat teredukasi dengan baik tentang Big Data sehingga membantu persoalan mereka. “Kami percaya bahwa dengan menggabungkan kelimpahan data dengan teknologi maju dan kita dapat memecahkan masalah terberat di dunia".
News
 
Lima pemanfaatan teknologi Big Data di Indonesia
Tech in Asia berkesempatan menghadiri Big Data Week Indonesia, konferensi tahunan mengenai teknologi dan pemanfaatan Big Data. Bagi yang belum akrab dengan istilah tersebut, Big Data merupakan kumpulan data berukuran sangat besar yang kemudian akan dianalisa atau diolah lagi untuk keperluan tertentu seperti membuat keputusan (decision making), prediksi, dan lainnya.


Mediatrac Gelar Big Data Week 2015
Gaung Big Data dan Analytics semakin terdengar di kalangan pemasar. Keberadaannya dinilai semakin menunjang efektivitas pemasaran. Untuk mengakomodir pengetahuan yang lebih komprehensif tentang Big Data, segera digelar Big Data Week 2015. Konferensi yang akan diselenggarakan pada Maret mendatang ini merupakan persembahan dari Mediatrac yang bekerjasama dengan Telkom Indonesia.


Thomas Davenport Bicara Mengenai Ekosistem Big Data Indonesia
Teknologi Big Data Analytics dewasa ini sedang menjadi perbincangan hangat di Indonesia. Dengan memanfaatkan teknologi tersebut, informasi yang dihasilkan dari mengolah data-data yang ada dapat dijadikan bahan rujukan dalam mengambil kebijakan dan strategi ke depan. Tapi, pertanyaannya adalah siapa saja yang berperan dalam mengembangkan ekosistem Big Data Analytics ini? Kami berbincang dengan President’s Distinguished Professor in Information Technology and Management at Babson College Thomas Hayes Davenport untuk meminta pendapatnya mengenai hal ini.


Bangun Awareness, Mediatrac Gelar Konferensi Big Data
Dilatarbelakangi dengan istilah Big Data yang semakin populer untuk memecahkan berbagai persoalan, Mediatrac menggelar konferensi Big Data International bertajuk Big Data Week 2015; Big data; Big Ideas: Building Competitive Edge Through Data Driven Strategies. Imron Zuhri, CTO Mediatrac, mengharapkan lewat acara ini, para peserta dapat teredukasi dengan baik tentang Big Data sehingga membantu persoalan mereka. “Kami percaya bahwa dengan menggabungkan kelimpahan data dengan teknologi maju dan kita dapat memecahkan masalah terberat di dunia".


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